All businesses need to leverage search engine optimization to drive sales and revenue from the Internet. Do you get spam email contacting you about SEO services?  Maybe it is just my role as an SEO company in Dallas that makes me a target, but I get these emails almost every day.  They are sales reps trying to solicit SEO services, and they will outsource it to someone else.  No doubt these offers are interesting because everyone needs  a good Dallas SEO Company. Beware of SEO company offers that sound too good to be true. So, to help you determine a real SEO firm from a hoax, that is probably too good to be true, follow these guidelines:

Professional SEO Firms

There are a number of solid Dallas SEO Companies.  One these SEO companies will let you contact and shop them.  They don’t use intrusive marketing tactics because they are pre-qualifying leads using organic SEO, and paid Search Engine Marketing, and blog marketing (like this blog!).  These are passive marketing techniques that don’t bother or intrude on anyone.

Unprofessional SEO Solicitations Look Like This

I recently got this email and it was from this email account:

From: david SEO <david.seo0071@gmail.com>

Subject: SEO And Link Building At Affordable Prices

Date: March 2, 2012 7:11:14 AM CST

To: angelstranger03@gmail.com

Bcc: Bryce Finnerty <bryce.finnerty@gmail.com>

**Warning:  He had to BCC me to get through the spam filter, probably getting my email from a public social media profile.

The body of the Email said this:

Hi,

Hope you are well.

We have over 5 years of working experience with some of the finest SEO firms in India.  We are writing you this mail with the intentions of establishing business relations with you.

At present our capabilities are limited to SEO and Link Building. However both the services are of the highest quality and we follow only ethical practices.

For Link Building: we only deliver one way links which are theme based and have a minimum Page Rank of 1 and above. Besides, we use varied anchor texts as per client’s requirements.

For SEO: we offer standard as well as custom packages. We will be happy to extend the same to you at discounted prices.

Without taking much time of yours, please let me know you if you would consider us as your outsourcing partners and we would be happy to discuss this further.

We are looking forward to establish a long term mutually beneficial relation with you.

Kind Regards,

David

**Warning – When I followed up with “David” and asked him his Company Name, References, and Samples of his Work, I never get anything back.

What do you think?  Should you gamble the success of your business on SEO Services presented in an email like this?

Thanks for reading our SEO Blog.

Contact http://www.ecommerceinteractive.com/seo-services-dallas/ to shop for a professional SEO Company in Dallas.

Many of our Dallas SEO clients are concerned about Google Panda and the constant changes coming from Google, and Panda may adversely impact their business.  Trust me, I am concerned as well, for all of us.  But I see Google Panda as an opportunity to optimize your business and take advantage of these upgrades as Google improves search engine optimization and search engine marketing.

Here are are few helpful articles on Google Panda:

Search Engine Land – This Panda 2.4 impacted my old website

WikiPedia on Google Panda

Search Engine Watch – Say Good Bye to Low Quality Link Building

There are 2 main ways to keep up and take advantage of the constant SEO changes.

1.  Get a good Google Certified SEO Consultant, who is trained on Google and keeps pace daily with the ongoing updates.

2.  Monitor and Measure your SEO results with SEO Reporting and SEO Analytics

The purpose of this SEO Blog is to talk about the 2nd point.  Don’t worry, Measure!  Here is what you need to do to ensure you “know” the impact of Panda on your business and have new SEO strategies to keep pace with and take advantage of those changes to beat your competitors and drive sales with SEO.

Step 1- Have a good website tracking and analytics package.  Google Analytics is a good one, and Free!  There are many others that may have benefits for your particular needs.

Step 2 – Review at least weekly or monthly for the following metrics:

• Organic SEO Traffic
• Top Keyword Traffic – what pages are optimized for those top keywords
• Keyword Ranking Reports – what is your google rank for each keyword you are targeting
• Links to Your Site – how many back links do you have, and what are their sources
• Search Query – Impressions and clicks for each keyword that google served up
• URLs in Web Index – how many pages do search engines think you have?
• Keywords – what keywords does Google think your site is about.  Do they correlate to what you expected or hoped?
• Bounce and Conversion Rates – per page, Google doesn’t like to drive traffic to pages that bounce.  Why should a search engine send a customer to a page that all previous customers didn’t like?

Step 3 – Review the weekly SEO monitoring reports and analytics and determine if any major changes affected your site.  You may be able to correlate major changes to Panda releases, or your own website updates.

Step 4 – Integrate your SEO findings from Step 3 into an SEO Strategic Plan that will work to improve weak points, maximize what is working, and tune your site to keep pace with Google.  Pay particular attention to your landing pages, that they convert and don’t bounce.  Some SEO site redesigns may be necessary or rethinking the sales funnel on your website.

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For more information on SEO Services Dallas please visit us.

As a Dallas SEO company we find many of our clients and prospective customers lack the basic knowledge of Search Engine Optimization and search marketing.  To help those less familiar with this discipline of interactive marketing, search marketing, we have compiled a list of helpful resources and blogs.  Sign up for these blogs, read up, get familiar.  Not only will you be better educated to make better SEO decisions for you company, but you can also better understand which SEO services you need to outsource and which ones you can do in-house.

While there is a wealth of SEO information available (just search on it) these sites are good starting places:

Search Engine Land

Search Engine Watch

Inside Search

SEOMoz.org/Blog

Here is what you do with these blogs:

Step 1 – Sign up for the SEO Newsletters or RSS Feeds

Step 2 – Glance over the newsletters each day and see what might be relevant to your business or company

Step 3 – Gather all your questions for a monthly meeting with your SEO team or SEO company

Step 4 – Use this input to shape your monthly, quarterly, annual, and 3 year plan SEO programs and website redesigns, and multi-channel marketing campaigns

That should keep you busy for a while.  Don’t forget to look in all the usual interactive marketing sites that often talk about SEO.  Tech Cruch, Mashable, and others will keep you up to date!

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Visit http://www.ecomemrceinteractive.com/seo-services-dallas/ for more information or help with SEO programs for your business.